Tools to help industry communicate with the packaging media
Let’s face it, there is no such thing as the Perfect Press Release. However there is a lot of scope for improvement in 90 per cent of what most editors currently receive.
REMEMBER, if it is well written, to the point, tells us what is new or what is different and has a good (digital) picture, it stands MUCH MORE chance of being published.
Let us share a hard reality with you. Publishing is a business, just like you are a business, that's often quite easy to forget when you are preparing your press release and anticipating those column-centimeters of free publicity. Remember we're all in business to do business.
Still need help?
As an independent journalists organisation IPPO has no financial agenda, and offers industry access to more than 70 packaging publications in 32 different countries. If you're looking for more advice on how you should communicate with the Media, we can help!